Lob is a cloud-based platform that automates the creation, printing, and mailing of direct mail campaigns. It integrates with existing digital systems, allowing businesses to send personalized mail at scale. With features like address verification, in-transit tracking, and analytics, Lob streamlines direct mail processes and enhances campaign effectiveness.
Key Features
- Automated direct mail creation and delivery
- Integration with CRM and marketing platforms
- Address verification and standardization
- In-transit mail tracking
- Analytics dashboard for campaign performance
- Customizable templates and mail formats
- HIPAA-compliant mailings
- User roles and permissions management
Pricing
- Developer plan: Free
- Startup Plan: $260/month
- Growth Plan: $550/month
- Enterprise Plan: Contact sales
Pros
- Streamlines direct mail processes
- Seamless integration with digital tools
- Real-time tracking and analytics
- User-friendly interface
- Responsive customer support
Cons
- Higher costs for small businesses
- Limited customization in lower-tier plans
- Occasional supply chain issues
- Learning curve for advanced features
