Accord is a collaborative platform designed to streamline B2B sales processes by fostering alignment between sales teams and customers. It enables the creation of Mutual Action Plans (MAPs), integrates seamlessly with CRM systems, and supports the enforcement of standardized sales methodologies. By centralizing deal information and facilitating transparent communication, Accord aims to enhance deal velocity, improve forecasting accuracy, and ensure consistent execution across revenue teams.
Key Features
- Creation and management of Mutual Action Plans (MAPs)
- Integration with CRM systems like Salesforce
- Stakeholder mapping and management
- Sales playbook enforcement
- Account planning tools
- Sales content management
- Forecasting and pipeline visibility
- Onboarding and activation support
- Collaboration tools for sales and customer success teams
- Customizable templates and workflows
- Real-time deal insights and alerts
Pricing
- Free: includes: best practice playbooks, digital sales room, unlimited customer invitations, email and chat support.
- Startup: $99 per user per month; includes all Free features plus business cases, account planning, mutual action plans, and CRM integration.
- Growth: $119 per user per month; includes all Startup features plus engagement analytics, Slack connectors, native CRM integration, and Gong integration.
- Enterprise: Custom pricing upon request; includes all Growth features plus SSO, resource management hub, guaranteed adoption plan, and open API.
Pros
- Enhances alignment between sales teams and customers.
- Streamlines complex sales processes.
- Improves deal visibility and forecasting accuracy.
- Facilitates onboarding and activation processes.
- Integrates with existing CRM systems.
- Provides customizable workflows and templates.
Cons
- May require time to adapt to new workflows.
- Integration setup can be complex for some CRM systems.
- Pricing may be a consideration for smaller teams.
- Some users may find the platform's features overwhelming initially.
- Advanced features are available only in higher-tier plans.
